If you want to write a blog, then write one people will read.
Funnily, I was reading a good article on what a blog is, or should be to your reader. Educational first. Personal to a great extent because it is your opinion that appears in each post, and leave out the high sales pitch – unless you also are looking for a high bounce rate.
My words above, but his thoughts. Here is where I choose to agree to disagree.
If monetizing a blog is what you intend to do then have two blogs.
It takes times to brand yourself on the net, and even longer to position yourself as an authority in any niche. Yes, I said niche. No way you or I will ever be an authority in every interest we have, promote or develop. Certainly not in any way that will endear us to our intended readership.
Statistics show it takes a minimum SIX months of continuous posting – like two to three times per week, to gain the branding and positioning you will need to be recognized.
I run six plus blogs. Even though they are company blogs, if I was to sell, sell, sell, every entry then my readership bounce rate would set a world record.
Instead, my posts can do both but from an educational or training perspective. The ‘why‘ am I posting what I post, to the ‘why’ should you read it, becomes an easy WiiFM for you.
If there is a benefit clearly stated that improves your marketing then the ‘why’ becomes a positive for everyone.
A personal blog can be a great way to review products or software or ebooks or whatever affects your marketing scope. Creating that all important relationship with your prospective readers is a must. So having an opinion on what can affect your target market is where you want to be in your blogging.
This is educational from both the personal angle, because it is your opinion so they need to get to know and trust you, and from the professional marketing perspective because you give them the inside scoop on the many marketing aspects they need to know about and may not have time to learn before possibly paying a high price for making a risky decision.
As you cannot be all things to all people, neither can your blog or blogs. Define what your niche is, what you know and what you want to get to know, then decide, one blog or two? Will the personal one begin the journey or will you test the waters and jump right in with a monetized blog?
Fran Klasinski-warriorlady
Mentoring you with common sense
Marketing With Finesse
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